Our Brand

The Tree of Life – Rationale

The ‘Tree of Life’ is a universal symbol, with numerous cultural and religious beliefs each having their own rationale and explanation. For Baptistcare, it portrays a community of people – their beliefs, experiences and relationships. While the ‘roots’ represent the Christian beliefs with which Baptistcare was founded, the ‘trunk’ depicts the longevity of the organisation and the experience it has gained along its journey. The ‘branches’ represent the community of diverse people who are all part of the Baptistcare family.

Branches

These symbolise the Baptistcare ‘community’ – the people we interact with on a daily basis (our personnel, clients, service partners and those from within our local community).

Trunk

This symbolises the growth of the organisation over the 40 years it has been established.
It symbolises longevity and endurance despite rapidly changing times and the demands of modern society.

Roots

These symbolise the Christian beliefs that are Baptistcare’s foundation – the ethos from which it has sprung. The intention has always been to reach out with the love of Jesus. Despite rapidly changing times, these beliefs are at the core of Baptistcare while at the same time being open and respectful to people’s different cultural and religious backgrounds.

Butterfly

This symbolises the flexibility (freedom) of the customer experience, central to the newly-introduced ‘Consumer Directed Care’. This shape is housed within the tree, depicting the support Baptistcare provides to the consumer.

More than care… for over 45 years!

Baptistcare is one of WA’s largest not-for-profit providers of residential aged care, home care services and retirement living, supporting individuals and communities in metro and regional areas for over 45 years.

More about Baptistcare
Call us on 1300 660 640

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Baptistcare

Baptistcare is a not-for-profit organisation providing residential aged care, home care services and retirement living in Perth and WA.

Baptistcare Customer Centre
New customer enquiries

Phone: 1300 660 640

Baptistcare Head Office
General and corporate enquiries

95 Belgravia Street, Belmont WA 6104
Phone: (08) 9282 8600
Fax: (08) 9282 8697

Postal Address
PO Box 263
Bentley WA 6982